Europa GROUP USA LLC IS FAST BECOMING A LEADER IN THE BEVERAGE MARKET WITH OUR RANGE OF HAND CRAFTED BITTERS AND SPIRITS , COUPLED WITH OUR CAPABILITIES TOdevelop, produce, market and export unique liquor products to established markets in THE USA and across the globe.
The key issue experienced by our targeted customer group is the need for a beverage brand that they identify with personally. They are seeking a spirit that fits with mixers and cocktail recipes.
This unique capability has been used to develop our portfolio of products. Following in-depth market research and testing out our range of products.
We aim to become a dominant player in the liquor industry by building a portfolio of brands across most alcoholic beverage categories in the spirits category.
Europa GROUP USA LLC has been developed with a core focus on the customer. Before developing our products, we focused on identifying the key value drivers for the USA handcrafted Spirits customer segment.
To succinctly state how we provide value to our customers, we have developed a value statement that takes into account our positioning and broader business strategy within the marketplace:
“To Offer a premium quality beverage experience as a result of our unique, innovative recipesWHICH SHOW CASES OUR DISTINCTIVE CRAFTED FLAVORS AND PRODUCTS.
The team is led by Raj Beri, Managing Director whose role it is to guide the growth of the business through product formulations, market testing, product launches and forming distribution partnerships with key global players. Through his extensive network knowledge and success in brand development, has created a highly valuable brand in the market .
Specific skills and organisational capabilities are required to effectively deliver on our value proposition. These capabilities will be the focus of future recruitment activities.
We see our critical business capabilities as:
· Research & Development and Product Innovation
· Marketing and Brand Development
· Distribution Partner and Network Development
We have worked hard to assemble as many as possible of these capabilities into the organisation to date and the focus of our development path will be to acquire outstanding resources to fill any capability gaps.
EUROPA GROUP USA LLCLas Vegas, Nevada, USA
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